The thing is, radio has to have a unique value proposition... Offer on-air, and online content the listener can't get anywhere else. It's difficult to determine what that is, especially when dealing with the old-school mentality that is behind radio programming/management.
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The thing is, radio has to have a unique value proposition... Offer on-air, and online content the listener can't get anywhere else. It's difficult to determine what that is, especially when dealing with the old-school mentality that is behind radio programming/management.